The new Emirates Boeing 777 Pelé-ane.
Emirates, an official FIFA Worldwide Partner, has unveiled the first of what it calls the “Pelé-ane”, as part of efforts to further heighten the euphoria around this year’s football festival in Brazil.
The Pelé-ane is a Boeing 777-300ER which features the distinguishable signature of Emirates’ Global Ambassador and three times World Cup winner, Pelé.
A statement issued in Accra and copied to Ghana News Agency on Wednesday said the first Emirates Pelé-ane would connect football fans with the action this summer on the Dubai to São Paulo route.
“Identifiable from the ground or the air, the 350-seater aircraft now has a creative design, specific to the FIFA World Cup, emblasoned on the fuselage along with the recognizable signature of the legendary Brazilian football great.”
Two further Boeing 777 Pelé-ane’s will be unveiled on the day of the opening match and one Airbus A380 will launch shortly afterwards.
One hundred and fifteen Boeing 777 from the Emirates fleet, which will fly football fans to Brazil, will also carry a large 2014 FIFA World Cup logo.
According to the airline, passengers lucky enough to be travelling to Brazil, or any of the other 142 destinations served by Emirates, can also experience different facets of the tournament in a number of ways:
The statement said: “The world Cup buzz begins at the airport, especially at the airline’s hub in Dubai, where check-in desks now prominently feature the hero image from the Emirates AllTimeGreats commercial featuring Pele and Cristiano Ronaldo.
Emirates’ Global Ambassador and three-time World Cup winner, Pelé,endorses Boeing 777 “Pelé-ane” with his signature.
In the award-winning lounges both in Dubai and the many other locations around the world, passengers can relax with a bite to eat in front of the live streamed games.
Also, from June 12 June to July 13 July, passengers on board one of these 16 Emirates aircraft can watch all 64 matches ‘as live’ on the Sport 24 channel.”
This capability means not even a flight can get in the way of a football fan’s passions. Or if watching the whole match is too much, one of the seven rolling news channels can keep everyone up to date with the goals.
“If the flight doesn’t have ICE TV Live, Passengers can still get goal-by-goal text updates on the ice Airshow moving map channels. On ice Digital Widescreen, the scores are shown in the news headlines under a dedicated FIFA Update section”, it stated.
Moreover, Emirates will be providing colourful snack boxes with cardboard cut-outs and stylish wrist bands in support of participating teams to keep children on board entertained.
The Emirates World Cup initiatives will be on flights for the duration of the tournament starting from June 11.
The airline expects to fly more than 18,000 passengers on its daily flights to Rio de Janeiro and São Paulo over the 2014 FIFA World Cup period.
Source: GNA
