Corporate organizations in Ghana are gradually comprehending and appreciating the essence of Corporate Social Responsibility (CSR) as a management concept whereby companies integrate social and developmental concerns in their business operations and interactions with their stakeholders rather than a tool for a fanciful attention seeking.
Kadennis Co. Limited is one company worth celebrating and acknowledging in the understanding of what CSR should and ought to be in our part of the world after its management decision to champion and sponsor the participation of the Diplomatic Call delegation at the 3rd African Health Summit in the United Kingdom from the 26th to 27th of February 2015 with its premium brand, Starz Energy Drink.
Starz Energy provides one with a unique combination of ingredients providing one with a great taste and essential vitamins and nutrients. It combines a blend of Niacin, Vitamin B6 and B12. STARZ ENERGY only provides 110 calories.
In an interview with the Mr. Andy Kofi Djan, Managing Director of Kadennis Co. Limited after the signing of the sponsorship agreement, he mentioned that the motivation for such a priceless decision was powered by one of the key objectives of Diplomatic Call at the summit which involves championing the Ghanaian case and state on Buruli Ulcer with the aim of soliciting for the investment and assistance to help curb the disease. He called on other corporate organizations to associate their brands withsuch projects which he as describes as “playing our part in the country’s development process”.
For Mr. HenryAgyekumChemphe, the Marketing Manager and Brand Ambassador for Starz Energy Drink however hopes that, this sponsorship will go a long way to build an affinity of the Starz Energy Drink brand in the minds of the target audience of Diplomatic Call which will in turn generate revenue for the company to be able to embark on other similar projects. He was also optimistic that Diplomatic Call will perform its side of the bargaining in conforming to the entire advertisement schedule in return for the sponsorship as agreed.
Mr. Roger Kubi, Creative Director of Diplomatic Call, was thankful to the company for its decision to support a worthy course being spearheaded by the Diplomatic Call Care Foundation though the Diplomatic Call delegation to represent the company at the 3rd Africa Healthcare Summit in London. He assured the sponsors of making a good case for the need for support in curbing and reducing the rate of infection of the disease in Ghana.
The 3rd Africa Healthcare Summit 2015 is taking place in London to provide African Ministries of Health and healthcare professionals the opportunity to gain insight into the latest international developments in healthcare provision; as well as the opportunity for them to network with international experts, investors and solution providers.
Story By : Salma Obrefo, Diplomatic Call.
